Tips to Target the Latino Market for Real Estate Professionals

Tips to Target the Latino Market for real estate professionals

• Identify your market. There are several sub-markets within the general Latino market. Each sub-market can be targeted in different ways by recognizing how it’s unique. Can you describe your target market? How acculturated are they? What is the majority country of origin?

• Use culturally sensitive, culturally relevant training and advertising. Research and understand the demographic you plan to market. Use the data to inform your employees and/or team members. Hispanics prefer Spanish-language media.

• Reach beyond cultural nuances. Create bridges over language gaps between sellers, buyers, lenders and many other real estate facilitators and contractors. Legal systems in home countries have a different process, participants, etc.

• New emerging markets. Young Hispanics and Hispanics on the Internet are both on the rise.

• Know the facts. 48% of Hispanics own a property or a home. Hispanics are the fastest-growing consumer niche market for real estate. Hispanics will account for 40% of all first-time homebuyers by 2012.

• Understand documentation laws. ITIN numbers are issued regardless of immigration status.

• Implement and effective marketing plan. Add niche marketing to Latinos into your budget. Allocate Spanish-language advertising, community sponsorships, etc.

• Community outreach programs. Latinos are very community-minded and if you participate in community events, you will be noticed.

• Educate the community. Offering information that your clientele needs will add value to your service. Think bilingual brochures, forms, articles and/or newsletter explaining the process of being a homeowner in Spanish.

To read more visit NuestraCasa.com!

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Consejos para Alcanzar al Mercado Latino para Profesionales Inmobiliarios

• Identifica tu mercado. Hay varios sub mercados dentro del mercado Latino general. Puedes dirigirte a cada sub mercado en diversas maneras al reconocer sus características únicas. ¿Puedes describir a tu mercado de enfoque? ¿Qué tan bien se han aculturado? ¿Cuál es el mayor país de origen?

• Utiliza entrenamiento y publicidad culturalmente sensible y relevante. Investiga y entiende la población demográfica en la que te planeas enfocar. Utiliza datos para informar a tus empleados y/o compañeros de equipo. Los Hispanos prefieren medios comunicativos en español.

• Atraviesa las matices culturales. Crea puentes sobre las brechas lingüísticas entre los vendedores, compradores, prestamistas y los muchos más contratistas y facilitadores inmobiliarios.

• Nuevos mercados emergentes. La cantidad de jóvenes Hispanos e Hispanos en el Internet está aumentando.

• Conoce los hechos. El 48% de Hispanos son dueños propietarios de casa. Los Hispanos son el grupo consumidor de más rápido crecimiento en el mercado de bienes raíces. Los Hispanos representarán el 40% de todos los compradores por primera vez de casa para el año 2012.

• Entiende las leyes de documentación. Números de ITIN son expedidos independientemente del estatus migratorio.

• Implementa un plan publicitario efectivo. Añade a tu presupuesto la publicidad exclusiva hacia los Latinos. Asigna gastos para publicidad en español, patrocinios comunitarios, etc.

• Programas comunitarios de alcance. Los Latinos se enfocan en la comunidad y si tú participas en eventos comunitarios, te harás notar.

• Educa a la comunidad. Ofrecer información que tu clientela necesita añadirá valor a tu servicio. Piensa en folletos, formularios, artículos y/o boletines bilingües, los cuales explican en español el proceso de ser un dueño de casa.

Para leer más visite NuestraCasa.com!

Gain a 3 to 1 Sales Advantage

When the market is slow and a business looks to lower costs, often times marketing is the first area to be scaled down or cut completely. Unfortunately, this strategy will only worsen the down time a business is experiencing.

BOOST YOUR SALES
To dominate in this real estate market, you must engage with Hispanic home buyers. Did you know that by the year 2010, 2.2 million Hispanics will buy a home? That translates to more than $3 trillion in commissions.

Tell consumers that your business is active and ready to provide service. A frequent, well-planned marketing message will bring you the results you need to move ahead. Capitalize on this niche population, the fastest-growing sector of real estate. Nuestra Casa will connect you to Hispanic home buyers and quickly put you on the path to results! To begin growing your sales, call 888-332-8366 today!

Why should you advertise?

• Hold onto old customers and procure new ones! Let people know you are not going anywhere. Make yourself available!

• Show stability. If you’re around even in slow market this increases trust in your services.

• When the market corrects, you will still be there, as you have always been.

• Staying visible will also increase referrals.

• People are still buying, selling, financing and more! How can people contact you if you don’t put yourself out there?

• It costs 10 times more to acquire a new client than to keep an old one. Don’t start all over again! Maintain market exposure, and gain a 3 to 1 sales advantage. Call today! 888-332-8366 or visit us online at NuestraCasa.com.

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Gana una Ventaja de 3 a 1 en Ventas

Cuando el mercado está lento y un negocio busca rebajar sus gastos, la publicidad es típicamente la primera área en ser reducida o eliminada. Desafortunadamente, esta estrategia sólo empeora la mala temporada que el negocio está experimentando.

INCREMENTA TUS VENTAS
Para dominar en el mercado de bienes raíces, debes conectarte con los compradores propietarios Hispanos. ¿Sabías que para el año 2010, 2.2 millones de Hispanos comprarán casa? Eso traduce a más de $3 trillones en comisiones.

Muéstrale a los consumidores que tu negocio está activo y listo para proveer servicio. Un mensaje publicitario frecuente y bien planificado te traerá los resultados que necesitas para salir adelante. Capitaliza en esta población única, el sector de bienes raíces con el más rápido crecimiento. ¡Nuestra Casa® te conectará con compradores propietarios Hispanos y rápidamente te pondrá en el camino hacia los resultados! ¡Para comenzar a incrementar tus ventas, llama al 888-332-8366 hoy!

¿Por qué deberías publicar?

• ¡Conserva a tus clientes actuales y obtén nuevos clientes! Déjale saber a la gente que tu no piensas irte a ningún lugar. ¡Hazte disponible!

• Muestra estabilidad. Si tú estás ahí aun durante el mercado lento esto aumenta la confianza en tus servicios.
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• Cuando haya una corrección del mercado, todavía estarás allí, como siempre lo has estado.

• Mantenerte visible también aumentará las referencias que recibas.

• ¡La gente todavía está comprando, vendiendo, financiando y más! ¿Cómo podrá la gente contactarte si no te das a conocer?

• Cuesta 10 veces más el adquirir un cliente nuevo que el mantener uno que ya tienes. ¡No comiences en blanco otra vez! Mantente expuesto en el mercado, y gana una ventaja de 3 a 1 en ventas. ¡Llama hoy o visítenos en nuestro sitio web NuestraCasa.com.

Switch to Nuestra Casa®

How do you knock out more sales in less time?

Advertise to Hispanic homebuyers! This is the only population still buying homes in record numbers. Did you know that by the year 2010, 2.2 million Hispanics in the U.S will buy a home? That translates to more than $3 trillion in commissions. Close more deals in less time by directly advertising to this niche population. Make the switch to Nuestra Casa® today!


“I’m really happy with the calls I’m getting from Nuestra Casa®. Your team is very professional and you do things when you say you will. I’m glad that I made the switch from the competition to Nuestra Casa®.”
Elite Financial Investments, Inc.
Chicago, IL

To find out more visit our website NuestraCasa.com!

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¡Cámbiese a Nuestra Casa®!

¿Cómo puede tumbar más ventas en menos tiempo?

¡Anunciando a los compradores de casa Hispanos! Esta es la única población todavía comprando casas en número récord. ¿Sabía usted que para el año 2010, 2.2 millones de Hispanos en los Estados Unidos comprarán una casa? Eso traduce a más de $3 trillones de dólares en comisiones. Cierre más tratos en menos tiempo al anunciar directamente a esta población. ¡Haga el cambio a Nuestra Casa® hoy!


“Estoy muy contento de las llamadas que estoy recibiendo de Nuestra Casa®. Su equipo es muy profesional y hacen las cosas cuando dicen que las van a hacer. Me alegra haber hecho el cambio de la competencia a Nuestra Casa®.”
Elite Financial Investments, Inc.
Chicago, IL

Para aprender más visite nuestro sitio web NuestraCasa.com!

Advertising During A Recession

by Robert Wilson

Sometimes we need to remind ourselves what the short-term benefits of advertising are—during good times or bad—it creates sales immediately; it generates added business from current customers; and it brings in new leads and prospects.

Then there is the long-term benefit of advertising—it works cumulatively. The more familiar people become with a brand, the more favorable they feel toward it, and the more likely they are to buy it. In other words, people don’t like to do business with strangers. And, since the owners and staff of a company can’t personally meet all their prospective customers in advance, their advertising must do this for them.

The moment it stops—it begins to lose power immediately—and future sales are in jeopardy. Studies have shown that it takes four to six months to see the results of an advertising program. Cutting back during a down-turn is like throwing away your investment. Maintenance today costs much less than rebuilding tomorrow. This doesn’t mean advertisers shouldn’t change anything. In fact, they should work to get the most out of their advertising dollars by eliminating emotion-based, image-building advertising and using instead informative ads that demonstrate their product’s superiority.

Perhaps the best reason to keep advertising during a recession is that it may actually provide an opportunity for companies to dominate their market. Many businesses make the mistake of assuming that because money is tight everywhere, customers will be spending less and therefore money spent on advertising will be wasted.

Another false assumption is that it’s safe to reduce the advertising budget if the competition is reducing theirs. However, research has revealed that companies maintaining or increasing advertising during periods of economic slow-down will boost market share. Some companies will even see an increase in sales over their competitors who decrease advertising.

As we enter what may become the recession of 2001, you can already see many leading companies increasing budgets. Coca-Cola, for example, just increased theirs by $500 million. The benefit is clear, when fewer competitors are advertising, the ones that continue or increase their advertising become more visible to the consumer, and that could be you!

According to the 2007 National Association of Realtors survey, homebuyers rated the following as very important skills and qualities for a real estate agent.
1. Honesty and Integrity (97%)
2. Knowledge of the purchase process (94%)
3. Responsiveness (92%)
4. Knowledge of the real estate market (91%)
In other words, you’ve got to do more than just distribute data, you’ve got to advertise YOU!

Wilson is a marketing consultant. His column appeared on the Newspaper Association of America Web site’s Retail Headlines for Sept. 2001.

To learn more about advertising in a niche market visit NuestraCasa.com.